Pop Deep House
A British chart sound from the mid-2010s that put deep house beats under pop songs.
History
Pop deep house is a name used for the wave of British chart hits from about 2013 to 2016 s1. These records used the warm bass and soft chords of deep house but added full pop singing and a verse-chorus song shape s1. The style grew out of the British bass and garage scene and was played on radio as well as in clubs s2. Disclosure's 'Latch' (2012), sung by Sam Smith, was an early hit that pointed the way s1. Duke Dumont's 'Need U (100%)' (2013) went to number one in Britain s1. Gorgon City and Route 94 also had hits in the same style s2. The sound was popular for a few years and then faded from the charts s2. It is usually seen as a chart and radio category rather than a scene with its own clubs s1. The sound was played on daytime radio and in shops as well as in clubs, which helped it reach a very large audience s2.
Sound
- Deep house bass and soft chords
- Full pop vocals and a clear chorus
- A steady, danceable beat
- Radio-friendly, clean production
- A warm but polished sound
Key figures
- Disclosure — British duo behind 'Latch'
- Duke Dumont — British producer of 'Need U (100%)'
- Gorgon City — British duo with several chart hits
- Route 94 — British producer of 'My Love'
Labels
- PMR — London , 2007
- Blasé Boys Club — London , 2012
- Rinse — London , 1994
Defining tracks
Connections
Came from: Deep House , UK Garage , French House
Sources
- Deep house — Wikipedia
- Gorgon City and Duke Dumont: new faces of UK pop — The Guardian (2014)